Effectively leveraging customer insights usually leads marketers down the path toward brand loyalty. Transitioning more toward a digital business in this day and age of seemingly omnipresent mobile connectivity is also a key ingredient in the recipe for success.
GameStop has shown itself to be a proven leader in these areas.
During GameStop’s recent third-quarter earnings conference call, CEO Paul Raines said the company has prepared for “this digital migration through an innovative diversification of our business and a....