In the afterglow of being acknowledged as offering the Best Payback among leading hotel loyalty programs, officials for Wyndham Rewards wanted to extend a generous and exclusive opportunity to Starwood SPG members, whose reward value return was more than two times lower. Wyndham Rewards’ unprecedented promotional attempt to offer a 12-hour window (noon EDT to 11:59 EDT on Tuesday for SPG members to swap their points at a 4 to 1 ratio, plus receive a status level match, ultimately failed due to fraud activity. Officials for....

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