Firehouse Subs® has introduced a new set of Development Incentive Programs aimed at accelerating franchise growth across North America through 2028. The initiative offers significant financial rewards for both new and existing franchisees, including $75,000 for opening a single restaurant and $100,000 per location for those committing to two or more units. The goal is to encourage expansion while supporting operators with strong growth potential.
The program includes several targeted incentives. The “10 in 2” offer provides $100,000 per restaurant for franchisees who open at least 10 locations between 2027 and 2028, along with a potential $500,000 bonus after the tenth opening. The “Grow A-Gain” incentive awards $150,000 per restaurant to high-performing operators (graded “A”) who return to development after a five-year pause and open at least two locations by the end of 2028. Meanwhile, the “Accelerated Market Incentive” offers $150,000 per restaurant plus a reduced royalty rate of 2% for three years to franchisees expanding in key U.S. markets such as New York, Los Angeles, and Chicago.
Firehouse Subs® brand President, Mike Hancock, said, “Our brand’s development incentive program is truly unique and was specifically created to grow with the best franchisees. Firehouse Subs® has real momentum with some of our strongest new restaurant growth numbers in years, and we’re just getting started. If you’re an experienced operator looking for a brand that’s going to put real money behind your success, this is it. We’re excited to build something big together.”
Firehouse Subs® brand Senior Director of Franchising, Kelly Crummer, added, “There’s meaningful whitespace for Firehouse Subs®, and these incentives are designed to help the right franchisees move quickly to capture it. With a brand grounded in quality food, heartfelt service, and support for the Firehouse Subs Public Safety Foundation®, the opportunity to grow with us is now.”
These incentives are part of a broader strategy to drive sustainable, high-quality expansion following the brand’s strongest growth year in over a decade. With ample room for new locations across the U.S. and Canada, Firehouse Subs is actively seeking experienced, multi-unit operators who align with its focus on operational excellence and community impact. Franchisees also benefit from established brand loyalty, operational support, and the company’s ongoing commitment to public safety initiatives through its foundation.
Learn more about owning a Firehouse Subs franchise here.