Farnell element14 announces the latest move in its pioneering loyalty drive with the launch of a portfolio of exclusive new offers and service benefits in collaboration with major brands such as Apple[i] and IEEE, via its popular Power Circuit rewards programme. These new benefits are expected to further-enhance the appeal of the popular programme, which, since its launch in 2012 has already generated a 25% increase in loyalty and 30% increase in European sales for Farnell element14.
Extensive feedback has been gathered by Farnell element14 to help define the most compelling rewards and benefits that will appeal to business customers, Seven collaborations have been agreed so far, with each offering a series of business benefits to customers across a range of categories including; travel, freight, training, office and IT.
Offering customers the latest business innovations, a series of exclusive offers are available on products and accessory bundles from iconic technology leader, Apple. In addition, to keep up to speed with industry developments and training activity, IEEE is offering Professional Membership fee reductions.
Understanding the delivery requirements of the global electronics supply chain, Farnell element14 has also partnered with a leading logistics provider to offer discounted shipping rates. Other key focus areas in the programme include offering customers’ savings on hotel accommodation with HRS – The Hotel Portal and airport lounge access with Priority Pass. Digital marketing agency Stickyeyes have also joined with the provision of its award winning digital services and MeetingZone with preferential rates on web and audio conferencing.
Alan Paterson, Sales and Marketing Director, Farnell element14, said: “This is a real first in our industry, and we’re delighted to be working with such high profile brands. We pride ourselves in delivering programs that are convenient, valuable and can provide exclusive offers to our customers. Our ultimate goal is to cement long lasting relationships with all our customers. So far our Power Circuit programme has generated a total of £1 million rewards value direct to our customers including £15,000 in charity donations.
“This really is just the start. We plan to extend our offering over the coming months with more exciting services and benefits.”
About Farnell element14
Farnell element14 is a high-service distributor of technology products and solutions for electronic system design, maintenance and repair. Bringing together the latest products, services, and development software, all connected to an innovative online engineering community where purchasers and engineers can access peers and experts, a wide range of independent technical information and helpful tools. Whether researching a new technology, designing an electronic product, or looking for parts to repair an existing system, Farnell element14 is the trusted source to find the answers and parts you need to keep your project on the fast track, right from the start.
Farnell element14 is the operating business of Premier Farnell plc (LSE:pfl) in Europe.
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Farnell element14
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