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The United Arab Emirates’ national airline, Etihad Airways, has updated its loyalty program with a new series of NFTs, focused on improving customer experience and enhanced benefits for loyalty account holders, such as Etihad Guest Silver Tier Status, priority check-in, lounge access and the ability to stake their assets to earn miles.
The airline is now allowing members of its Horizon Club to collect its exclusive NFTs through its loyalty program app. The new NFTs are designed to look like the Mission: Impossible-brandished Boeing 787 Dreamliner unveiled as part of a promotional tour for the recently-released "Mission: Impossible – Dead Reckoning Part One" movie. The latest release is the eleventh 3D aircraft model added to the brand’s collection, which first launched in July 2022.
The new collection offers an expanded list of digital and real-world rewards, including a 12-month Etihad Guest Silver Tier Status, priority check-in, a 25% boost when earning Etihad Guest Miles, lounge access at Abu Dhabi International airport, membership to the Etihad: Virtual Club, a fast-track to go from Silver to Gold Tier status and a customized Etihad membership card.
In September, Etihad plans to launch its Web3 loyalty program called "Horizon Club" and will introduce a staking-for-miles program that will allow the community to lock up their NFTs to earn Etihad Guest Miles. Miles earned can then be redeemed for flights, upgrades and other perks.
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Etihad launches new loyalty program and more
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