Loyalty360 Reads: January 21: Giant Food Incentivizes Employees with #HealthyAtWork Program, Etihad Launches Green Loyalty Program for Corporate Clients, and More

Giant Food Incentivizes Employees to Stay Healthy with #HealthyAtWork Program
Giant Food is working to ensure the wellness of its employees through its #HealthyAtWork associate challenge. Initially launched in October 2020, the regional grocer incentivizes store and warehouse associates to participate in healthy behaviors and learn more about the programs and services available to support their wellness goals.

The #HealthyAtWork activities prompted associates with simple weekly goals, tied to Giant's key healthy living pillars, that built on each other to create habits designed to support a healthier overall lifestyle:

  • Movement: Try a new exercise
  • Emotional Health: Reconnect with a friend
  • Physical Health: Check your blood pressure at the pharmacy
  • Nutrition: Swap a sugary beverage for water
Activities also directed associates to Giant's healthy-living programs, including the Healthy Living By Giant podcast, blogs, and classes, as well as in-store shopping tools like Guiding Stars, the nutrition rating system that identifies better-for-you options on the shelves. Associates enrolled in Giant's Flexible Rewards program also earned 5x Flex points on healthy food purchases throughout the program, which were identified by the Guiding Stars designation
1-800-Flowers.com Introduces New Gift-Giving Solutions and Engaging Experiences to Help Show Customers "The Way to Wow" This Valentine's Day
1-800-Flowers.com® is showing customers "The Way to Wow" their sweethearts, galentines, friends, family, and partners this Valentine's Day with a differentiated assortment of innovative floral offerings, immersive experiences, and further enhancements to the shopping experience. Valentine's Day is the second-largest floral holiday of the year, and, in the ramp up to Cupid's big day, 1-800-Flowers.com expects to deliver approximately 23 million stems across the U.S.

"More than anything, Valentine's Day is about celebrating the important relationships in our lives," said Tom Hartnett, Group President of Consumer Floral and Gifts, 1-800-FLOWERS.COM, Inc. "As we head into the Valentine's Day period, our goal at 1-800-Flowers.com is to provide an unparalleled gifting experience that makes expressing love and appreciation special, personal, and effortless. Identifying new and creative solutions to help our customers express, connect, and celebrate on Valentine's Day is something our team is passionate about and has been working on all year long."
Etihad Launches Green Loyalty Program for Corporate Clients
Etihad Airways has launched a sustainability program for those companies with corporate travel agreements with the airline, the carrier announced.

The program, called Corporate Conscious Choices, enables corporate clients to offset their travel, invest in sustainable aviation fuel and earn miles for the organization as well as for individual travelers. The program also includes the option for green surcharges on flights. Two initial partners are Accenture and the travel management company CWT.

Further, Etihad will award miles to the organization for business travelers who fly on the airline. Companies can use these points to purchase sustainable products from the Etihad Guest Reward Shop or offset corporate travel either through an Etihad Offset program or a program of the company's choice.

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