As loyalty program partnerships continue to sweep the Eastern hemisphere, Etihad Airways decided that it was certainly not one to miss out on a lucrative deal. And neither was flybuys, which forms the second half of a dynamic new loyalty program partnership that promises to bring more convenience and value to both shoppers and travellers.
Etihad Airways, the flag carrier of the UAE, and flybuys, Australia's most popular loyalty program, will combine in what’s being called a “world first loyalty partnership.” The....