When John Esler, CEO of Esler Companies, started the company in 2004, he had a simple premise: Follow the Golden Rule with associates, customers, and partners, and success would follow. “From the start, we defined ourselves as a customer comes second company,” Esler explained to Loyalty360. “Associates come first, and we know if we delight them, they will delight our customers. To be clear, we don’t delight associates SO THAT they will delight customers. We delight associates and their families because we are in....

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