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National Donut Day, which takes place on the first Friday in June each year, began about 80 years ago, in 1938. At the time, the Salvation Army wanted to help those in need during the Great Depression. As a tribute to women who served donuts to soldiers during World War I, the Salvation Army decided to hand out donuts to the poor.
For this year’s National Donut Day, which takes place on June 7, Dunkin’ is encouraging people to “Dunk Out” with a donut and enjoy some free time during the day. To help people do this, Dunkin’ will offer guests a free classic donut of their choice with the purchase of any beverage. This offer combines the history of social responsibility represented by the original event with excellent customer experiences.
Guests can enjoy classic donut favorites including Boston Kreme, Glazed, Glazed Chocolate, Strawberry Frosted with Sprinkles, and more. Through its social channels, Dunkin’ will help fans appreciate donuts with special content, including an invitation on Facebook to make a commitment to #DunkOut and enjoy some down time on June 7.
Dunkin’ U.S. Chief Marketing Officer Tony Weisman says of the event, “Donuts are part of the American story and hold a special place in our popular culture, so we believe a day for donuts is a day for America. This National Donut Day, we encourage Americans to take a moment to ‘Dunk Out,’ recharge, and enjoy their favorite donut variety at Dunkin’.”
In an effort to understand its customers better, Dunkin’ partnered with Toluna, a provider of on-demand consumer insights, and conducted a survey of more than 1,000 Americans. This survey provided Dunkin’ with an overview of current customer preferences for and perceptions of donuts. The survey included the following questions and answers, among others:
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