Scott Hudler, Dunkin’ Brands’ Vice President of Global Consumer Engagement, told Loyalty360 on Monday that he is very excited about the launch of the Dunkin’ Donuts DD Perks Rewards customer loyalty program because it is a result of extensive research with customers, franchisees, and crew members.
The DD Perks Rewards program offers guests nationwide points toward free Dunkin’ Donuts beverages for every visit they make at participating Dunkin’ Donuts locations. By early February, Hudler said the DD Perks....