Music superstar Dolly Parton has partnered with Cracker Barrel to launch the restaurant chain’s loyalty program and promote her latest album, Rockstar. The entertainer will appear in commercials for Cracker Barrel Rewards™ featuring clips from the album, which will be sold at Cracker Barrel along with related Parton merchandise starting November 17.
Customers receive a free appetizer for enrolling in Cracker Barrel Rewards and earn reward points on restaurant and retail purchases. Through December 4, members can....