In a move that is sure to send ripples through the world of brand loyalty, The Kroger Company announced that it is acquiring Roundy’s Supermarkets. Roundy’s operates the Pick ‘n Save, Copps, Metro Market, and Mariano’s stores. The deal is reported to be worth about $800 million, and is expected to close by the end of 2015, pending the satisfaction of customary closing conditions.
The merger will expand Kroger into 151 new stores reaching northern regions in Wisconsin, including Madison and Milwaukee, where Roundy....