FT. LAUDERDALE, Fla., Jan. 11, 2011—As consumers are becoming increasingly savvy about where they choose to invest their hard-earned dollars, a recent survey shows that advertising isn’t the primary persuasion when it comes to buying decisions. It’s customer service, which 72 percent of consumers say influences their decision heavily when considering a product or service to buy.
According to the Customer Service Survey conducted by Monster on behalf of Spherion, customer service was second only to price and....