WHITE PLAINS, N.Y.—Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced     Starwood Preferred Guest members can now connect with the company’s     customer service agents using FaceTime, Apple’s video calling feature on     iPhone 4, the new iPod touch and Macs.*

To launch a video call, SPG members simply call 1-866-500-0369 from     their iPhone 4, new iPod touch or Mac. A SPG customer service     representative will answer ready to handle any customer service inquiry,      such as making or changing reservations, booking award stays, checking     account balances, or providing more information about Starwood’s 1000     hotels and resorts across the globe.

“Starwood Hotels is proud to offer face-to-face video calling for SPG     members with FaceTime,” said David Godsman, vice president Global Web     Services. “Apple’s innovative technology allows us to provide     a meaningful, personalized experience that will resonate with our most     loyal customers.”

“We find customers enjoy seeing the person behind the voice,” said Mike     English, vice president Customer Contact Centers. “FaceTime is a great     way for representatives of our over 1,000 hotels in the Starwood family     to interact with guests in a very personal way.”

* FaceTime works over Wi-Fi on iPhone 4, the new iPod touch and Macs     running Mac     OS X v10.6.4 Snow Leopard or later.

About Starwood Preferred Guest

The SPG program’s breakthrough policy of No Blackout Dates at the     world’s most sought after collection of hotels reinvented the     hospitality loyalty program when it launched in 1999. By creating a     program centered on its members, SPG has developed the most passionate     and knowledgeable membership base in the hotel loyalty space. Through     its use of new technologies and innovative channels such as SPG.com,      SPG.com/stayconnected, SPG.com/flights and others, SPG continues to     innovate and lead the industry. By offering No Blackouts on standard     rooms at over 1,000 hotels and resorts in nearly 100 countries, No     Blackouts on hundreds of airlines, and once in a lifetime experiences     available through SPG Moments at spg.com/moments, the program has proven     to be a big draw for the world’s most frequent travelers, and a     significant competitive advantage for Starwood. For more information     about Starwood Preferred Guest please visit SPG.com or call (877) –      STARWOOD.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel     and leisure companies in the world with 1025 properties in 100 countries     and territories with 145,000 employees at its owned and managed     properties. Starwood Hotels is a fully integrated owner, operator and     franchisor of hotels, resorts and residences with the following     internationally renowned brands: St. Regis®, The Luxury Collection®, W®,      Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the     recently launched Aloft®, and Element SM. Starwood Hotels     also owns Starwood Vacation Ownership, Inc., one of the premier     developers and operators of high quality vacation interval ownership     resorts. For more information, please visit www.starwoodhotels.com.

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