Measuring customer loyalty can be a tricky proposition for some marketers, but, according to Tom Salutz, CEO of DataCo Solutions, these metrics must include a sense of value attached to a particular consumer.
Loyalty360 caught up with Salutz to discuss this theme and others related to customer data.
What performance metrics should brands consider when assessing customer loyalty?
Salutz: Every business should have a sense of the value of a customer. Assessing loyalty program tactics demands a value statistic that represents the actual....