Last summer, we surveyed more than 100 small business owners, managers, and 700 shoppers about back-to-school shopping, and the results were clear: Having a loyalty program in place to draw in shoppers is a must. It’s often the difference between consumers buying from you or heading elsewhere for a better deal.
The lessons learned from back-to-school can be applied to other seasons as well, particularly the winter holidays.
The 2013 holiday shopping season brought in $601 billion, making the stretch from Black....