Many marketers view customer loyalty programs as key differentiators on the road to success. Just ask Brown Shoe Company.
During the company’s third-quarter financial results conference call on Tuesday, President and CEO Diane Sullivan noted how vital Brown Shoe Company’s customer loyalty program is to overall customer engagement and brand loyalty.
“Consumers not surprisingly continue to join our rewards program and use our mobile app during back-to-school,” Sullivan said during the conference call, according to a....