Mobile customer loyalty is the theme of the Sept. 8 Loyalty360 webinar, “The State of Mobile Loyalty: Bridging the Gap Between Consumer Expectations and Current Brand Strategies,” which will be presented by 3C Interactive. Loyalty360 caught up with one of the webinar’s featured speakers−Margie Kupfer, Vice President, Marketing, 3C Interactive−to find out more about this intriguing topic.  Mobile is such a massive component now for loyalty marketers. It seems to be moving at a fairly rapid clip now....

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