The empowerment that technology has afforded modern customers has caught many brands off guard. Access to information and vast communication networks instantly realized through Smartphones and social media have been a completely shifted the way customer engagement strategies work to attract and retain loyal customers.
Technology has fundamentally changed brand-to-consumer relationships. The good news is that many brands seem to be keenly aware of this shift. The bad new, however, is that most seem to me be doing little about it.
A new....