Luxury retailer Bergdorf Goodman’s new partnership with Borderfree, a market leader in international cross-border ecommerce solutions, will create an enhanced customer experience by opening its website to international shoppers with BFX, Borderfree’s new global ecommerce platform for retailers.
“An icon of New York City and the world of fashion, Bergdorf Goodman is in high demand from international shoppers hungry for a taste of American luxury,” said Borderfree CEO Michael DeSimone. “By launching on Borderfree’s new BFX platform, Bergdorf Goodman has been able to dramatically reduce the timeline for expanding its ecommerce offerings overseas and create an enhanced customer experience both online and in-store. We look forward to extending BFX to more of our current and prospective customers, providing them 
with a highly customizable, managed service that enables retailers to rapidly react to customer behavior and scale their international business.”
Through the BFX platform, Bergdorf Goodman’s luxury goods are now available to international shoppers in more than 100 countries and territories and in more than 60 currencies. Borderfree’s team of global ecommerce experts worked with Bergdorf Goodman to create a fully-optimized international site experience based on best practices and marketing insights while keeping the company’s brand at the forefront. In addition, Bergdorf Goodman plans to roll out international ordering capabilities to its in-store sales associates to give them more tools to enhance their relationships with international clients.
Piloted during the fourth quarter of 2014, BFX is a new global ecommerce platform from Borderfree that enables retailers to take advantage of the core Borderfree technology and services offering, while streamlining IT resources and implementation costs. With BFX technology, Borderfree can create a localized online shopping experience for international visitors with little to no work required from the retailer’s technology team. In a matter of days, retailers using BFX can launch an international version of their domestic website and start selling and shipping to customers around the world.
“We recognize the enormous global ecommerce opportunity, particularly for luxury goods, and with BFX, we can immediately provide shoppers worldwide with a localized version of the Bergdorf Goodman website and offer international shipping,” said Bergdorf Goodman spokesperson Agatha Wirth, Vice President of Operations & Strategic Initiatives. “Bergdorf Goodman is a historic, world-renowned brand with a significant international fan base, and we’re excited to bring BG straight to our customers, no matter where they are located.”