Niemann Foods, operating under the County Market banner, is the first independent supermarket chain to install iBeacons in its stores to significantly enhance customer engagement. Just how much does customer engagement mean to Niemann Foods?
“Customer engagement is monumental to the future of Niemann Foods and our digital experience,” Nathaniel Jones, electronic marketing manager at Niemann Foods, told Loyalty360. “We want County Market customers to interact with us wherever they are: In the store, at home, or on the go....