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Attracting new customers, especially a new generation of shoppers, can be very difficult for any brand. As a result, Jo-Ann Fabric and Craft Stores has partnered with Ibotta, a leading mobile shopping app that pays consumers cash back on their everyday purchases, to offer cash-back rebates on in-store purchases.
The multi-year partnership will provide Ibotta users special offers and cash back options at any one of Jo-Ann Stores’ 850+ retail locations.
“We know that inspiration can come at any stage of the creative process, which is why it’s so important for our customers to receive personalized content and savings along the way,” said Steve Miller, Marketing Director for Jo-Ann Fabric and Craft Stores. “Ibotta is the perfect partner to help us engage our customers in a brand-new way, while helping us capture a new audience of millennial shoppers who are starting their shopping journeys on their phones.”
Through the partnership, Jo-Ann Fabric and Craft Stores will leverage Ibotta’s newly-launched Dynamic Segmentation capabilities and its Customer Relationship Management (CRM) data to create segmented campaigns for its consumer targets. Dynamic Segmentation, which Ibotta rolled out to its partners in the second quarter, will allow Jo-Ann Fabric and Craft Stores to deliver personalized media content and rebates with variable commissions based entirely on a customer’s loyalty to the Jo-Ann brand. Jo-Ann can now access Ibotta’s 100% logged-in mobile platform to provide each consumer a unique offer and interaction specific to their prior purchase behavior. Dynamic Segmentation allows the majority of Jo-Ann's marketing budget to be allocated to new to file (NTF) customer acquisition efforts.
“Instead of relying on legacy couponing tactics as a way to reach millennial consumers, Jo-Ann is now tapping into Ibotta’s targeted and trackable programs on a pay-for performance basis,” said Kane McCord, COO of Ibotta. “This is tailored to help attract new customers, inspire lapsed shoppers to revisit their stores, and increase the basket size of loyal shoppers.”
Jo-Ann will initially offer customers $5 cash back through the Ibotta app – at various spending thresholds based on loyalty – when they make an in-store purchase at any retail location. What’s more, the nation’s leading fabric and craft retailer with locations in 49 states will also leverage Ibotta’s highly-active millennial base to engage consumers with seasonal content that inspires brand engagement and in-store trips. In a pilot program with Ibotta early this year, nearly three-quarters of redeemers at Jo-Ann stores were aged 45 or younger, and Ibotta shoppers nearly doubled the average order value (AOV) compared with the Jo-Ann historical average.
Since its launch in 2012, Ibotta has partnered with thousands of brands and retailers to put more than $100 million back in shoppers’ pockets.
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