Crunch Fitness Becomes the First to Enable Amazon One Palm-Based Entry for Gym Members

Crunch Fitness has announced its plan to introduce the Amazon One palm recognition service as an entry option for its members at select Crunch locations. Nine locations across San Francisco, New York City, and Los Angeles will be the first to pilot the program. Members who choose to use the convenience of Amazon One no longer need to bring their Crunch membership tags or mobile app to enter. They can now hover their palm over an Amazon One device to enter the fitness facility.  

Crunch has been piloting Amazon One for the last four months, and the technology has received an enthusiastic response from Crunch gym members. At participating gyms, 80% of members are already using Amazon One for entry, and adoption is expected to grow as awareness increases and the program continues to expand to more locations across the U.S. 

"We are thrilled to be the first fitness brand and gym to offer Amazon One as an entry option," says Molly Long, Crunch Fitness Chief Experience Officer. "Implementing Amazon One at Crunch gyms has been a win-win for our members and for our Crunch team. The feedback from our members has been positive—they appreciate the ability to enter the gym swiftly and efficiently without the need to remember to bring their membership key tag or open the mobile app." 

The implementation of Amazon One is designed to make entry more efficient so members can go straight to their workout. Gym-goers may opt in or continue to scan into the fitness club as they would normally. Crunch members can enroll at the Amazon One kiosk inside participating Crunch clubs or pre-enroll online by visiting


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