Crunch Fitness Strengthens Customer Experience with SMG Partnership Crunch Fitness has retained Service Management Group (SMG) to collect, interpret and act on solicited and unsolicited feedback drive member retention. Crunch owns, operates and franchises more than 360 gyms in the U.S., Australia, Canada, Costa Rica and Spain. “As a rapidly growing franchise, our focus was finding an experience management program that is scalable and allows us to deliver insights to each of our clubs,” says Chad Waetzig, Crunch Fitness EVP....

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