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Brands employ loyalty programs for a variety of different reasons, but it’s always important when they learn how consumers views these offerings.
HelloWorld recently released a report titled, “2017 Loyalty Barometer Report: What Consumers Think of Loyalty & Reward Programs,” which examines generational consumer sentiments toward loyalty programs, as well as areas where brands can pivot to accommodate consumer preferences.
The report also examines common pain points consumers across generations encounter within....
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