Todd DeRemer, Vice President of Casino Operations for the Plaza Hotel and Casino in Las Vegas, told Loyalty 360 that competition played a major role in the hotel’s decision to launch its new Players Club program – Royal Rewards – on July 1.
“The casino market is highly competitive, and we took a look at what our neighbors both Downtown and on the Strip were doing, and then we decided we wanted to build something even better,” DeRemer said. “In recent months, we have seen several casinos revamp their....