Bachir Zeroual, Global Director of Marketing for The Coca Cola Company, participated in a compelling Q&A with Loyalty360 to discuss a recent venture Powerade embarked on with fitness sports community Endomondo, Coca-Cola’s sponsorship of The Olympics and FIFA World Cup, content, loyalty, and challenges.
Endomondo launched a Brand Pages service for its very popular fitness social network. Powerade, manufactured and marketed by The Coca-Cola Company, was one of the first companies to take advantage of this platform. Powerade was....