Citi officials want to be where their customers are and, today, that is very often through digital engagement. On Jan. 27, 2017, U.S. Citi credit card members began scanning their cards using their mobile devices’ cameras when activating on the Citi Mobile App. Once scanned, the card account number will populate within the registration, which serves to streamline the process. Citi is the only major U.S. credit card issuer to offer the ability for cardmembers to scan both embossed and non-embossed credit cards within a mobile app. ....

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