Connecting and engaging with customers on an emotional level is fast becoming a key differentiator in the world of customer loyalty and customer experience marketing. Cirque du Soleil might have cornered the market on delivering emotional connections to its customers. Patrick Corneau, Vice President Sales and Marketing−Touring shows at Cirque du Soleil, explained his theatrical company’s customer engagement phenomenon to Loyalty360. “In order to successfully strengthen the relationship between Cirque and our customers....

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