Cinemark Celebrates National Popcorn Day and Enhances Customer Engagement With “Bring Your Own Bucket” Event

Cinemark is calling on all popcorn enthusiasts to participate in its first-ever “Bring Your Own Bucket” event on Sunday, January 19, 2025, celebrating National Popcorn Day. The special promotion encourages guests to bring their own popcorn containers and have them filled with Cinemark’s popular buttery popcorn for just $5.  

In addition to this fun promotion, Cinemark is hosting a social media sweepstakes with exciting prizes. The theatre chain will also offer a discount on gift cards, offering more opportunities to binge on the classic binge-worthy theatre treat.  

Cinemark Senior Vice President of Food and Beverage David Haywood said, “National Popcorn Day is one of the best days of the year at Cinemark and for popcorn lovers everywhere. We are thrilled to mark this year’s celebration with our first ever ‘Bring Your Own Bucket’ event, in addition to limited-time sweepstakes and promotions. Popcorn has always been the star of movie theater concessions, though popcorn vessels have become an award-worthy supporting actor. We are excited for everyone to get creative with this campaign and show off their choice of container while enjoying the iconic snack alongside a great film.” 

Popcorn fans who don’t plan on seeing a movie can still take advantage of the promotion. No movie ticket is required to participate. The container just needs to be clean and not exceed 400 ounces. Cinemark will also offer its classic $5 XL popcorn for those without their own container, making it easy for all to join the celebration. 

In addition to the bucket promotions, Cinemark is offering an array of other perks, including a National Popcorn Day sweepstakes for a chance to win a free large popcorn. Anyone who follows Cinemark’s Instagram account and tags three friends in the comment section of the sweepstakes post will be entered in the contest.  

The company is also providing a 10% discount on online gift card orders, perfect for movie lovers looking to enjoy upcoming films such as “Captain America: Brave New World,” “Mission Impossible: Final Reckoning” and others. 

Cinemark’s loyalty program, Cinemark Movie Rewards, also provides exclusive benefits to enhance the moviegoing experience. Fans can shop at the online merchandise store or order concessions on the Cinemark website. Members also earn a point for every dollar spent at participating Cinemark theaters and can level up to Movie Club status to receive a monthly movie credit, 20% off concessions, and more. Advanced mobile ordering is also available, with options for third-party delivery through Uber Eats, Grubhub, and DoorDash.  

Watch this fun and engaging Instagram reel promoting the special “Bring Your Own Bucket” event: https://www.instagram.com/cinemark/reel/DEibRw7Pv1Z/ 
 

Read more on Loyalty360: 

Cinemark Enhances Customer Experience 

AMC Heightens Partners with DoorDash 

Regal Cinemas Adds to Customer Experience with Branded Merch 

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