Cherry London, one of UK’s leading marketing agencies specialising in brand partnerships, started this past summer with 2 new account wins.
Beefeater and Legoland® Windsor Resort, an amusement park, both signed on to work with the agency to drive promotions and loyalty utilizing Cherry London’s partnership marketing approach.
“We’re doing some really exciting and different things with each of the brands, but I can’t give too much away,” said Tamara Gillan, CEO and founder of Cherry London. “Whether it’s creating stand out promotions, driving consideration or loyalty, we’ll be using brand partnerships at the heart of the delivery. All I can say is keep your eyes peeled.”
Beefeater is taking advantage of Cherry London’s latest service called Cherry Bites – a fixed-fee project based service that acts as a trial for brand partnerships and access to Cherry London’s expertise and network.
And Mark Anderson at Legoland said he is looking forward to an exciting year with Cherry London’s help.
“We’ve got big aspirations for 2015 – and Cherry London has shown real understanding of how we bring those to life with brand partners through promotional activity,” Anderson said. It’s going to be a very interesting and exciting time for Legoland.”