The Charlotte Hornets are partnering with CrowdPlay and Fanatics to introduce their first fan loyalty initiative, Buzz City Rewards. The program will enhance the fan experience and celebrate year-round engagement with the Hornets’ loyal following.
Accessible via the Hornets + Spectrum Center Mobile App, the 365-day program reflects the team’s commitment to fostering a deeper connection with its loyal fanbase. Through the program, fans can earn points in various ways, including game attendance, concession and fan shop purchases, contests, watching videos, reading articles, and check-ins. The points can then be redeemed for rewards such as autographed memorabilia, tickets, unique experiences, and team merchandise.
Shelly Cayette-Weston, the Hornets Sports & Entertainment President of Business Operations, said, “Across the organization, we have an increased focus on identifying ways to create deeper, more meaningful interactions with our fans, and Buzz City Rewards allows us to do just that. This program not only recognizes and rewards fan loyalty, but it also enhances the overall experience, whether they’re at the game or engaging from home. This is yet another way in which we are elevating our fan experience.”
The program seamlessly integrates fan engagement, sports loyalty, and merchandise into one streamlined rewards system.
Andrew Pizzi, CEO of CrowdPlay, expressed his excitement, stating, “We are thrilled to partner with Charlotte Hornets and bring their vision for fan loyalty to life. With our shared commitment to enhancing the fan experience, Buzz City Rewards will offer fans a truly unique way to engage with the Hornets, strengthening their connection and celebrating their fandom all year long.”
New features for the program will be introduced in the coming months. Learn more about Buzz City Rewards here: https://www.nba.com/hornets/buzz-city-rewards
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