Caribou Coffee launched its Caribou Perks loyalty program in January 2014 and, during that time, company officials have gleaned significant customer insights.
Loyalty360 caught up with Caroline Larson, Director of CRM and Loyalty, Caribou Coffee to discuss how the loyalty program has progressed.
Can you tell our audience how your loyalty program has progressed since Caribou Perks launched in January 2014?
Our members are the best of the best. We now better recognize our members with special drink previews, special experiences....