Caribou Coffee Enhances Customer Loyalty Program with New Mobile App

Caribou customer loyalty Caribou Coffee launched its Caribou Perks loyalty program in January 2014, which has been highly successful. With the loyalty program firmly entrenched, Caribou Coffee wanted to enhance the customer experience for its digitally savvy customers.

As a result, Caribou Coffee last month launched its first mobile app, giving customers a more convenient payment option. The app allows customers to pay with their phones and gain easier access to the Caribou Perks loyalty program.

What’s more, the app is the easiest way for customers to sign up for and use the company’s Caribou Perks loyalty program.

Caroline Larson, Director of CRM and Loyalty, Caribou Coffee told Loyalty360 that Caribou Coffee launched its loyalty program with a strong enrollment and positive feedback. 

“Our app was a long-time coming, but we first wanted to have a strong Perks foundation as it’s a big component of our custom mobile app,” Larson explained. “Caribou’s mobile app allows for more swift and convenient service; it allows quick check-in into Perks as well as mobile pay. Our customers are digitally savvy and we wanted to provide a quality customer experience that was also uniquely Caribou.”

Larson said Caribou Coffee officials knew their customers wanted a mobile app.

“We knew our customers wanted a Caribou app, but we also knew that we wanted to make it custom to Caribou, and not an app off the shelf of a white-label provider,” she explained. “Our app is very playful, much like the Caribou brand, but we are continuously working on how we can make it better and what will be included in the next version.”

Caribou Coffee prides itself on providing experiences that “feed the soul,” Larson said.

“Our app can provide guests with an experience that is swift and convenient and allow them to experience more Caribou (like receiving Perks and finding nutritional info) in a digital way,” she added.

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