Denise Morrison, President and CEO of Campbell Soups, realizes the company needs to add some more spark and excitement to its Chunky soups category to drive enhanced customer engagement and greater brand loyalty.
During the company’s fiscal third quarter, Morrison saw a challenging consumer environment.
“In the U.S., consumer spending remains cautious,” she said during the May 20 earnings call, according to Seeking Alpha. “Shoppers are making more frequent trips than a year ago, but they are purchasing less per....