Total Rewards Offers "More of What Members Want"
Global strategic branding firm Siegel+Gale today announced the launch of strategic brand development work for Caesars Entertainment Corporation, the world's most diversified casino-entertainment company. Siegel+Gale worked with Caesars to re-define the brand platform and visual identity for Total Rewards, Caesars' award-winning customer loyalty program.
Siegel+Gale created a brand platform to address Caesars' abundant offerings and demonstrate the breadth and depth of their....