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To honor its 20th anniversary, Build-A-Bear’s upgraded web platform serves as the backdrop for a reintroduction of its data-rich loyalty program called the Build-A-Bear Bonus Club.
“We plan to use this backbone to systematically increase the lifetime value of our members and we have signed a new franchise agreement with a partner in China representing our first major international expansion in several years,” CEO Sharon John said during the company’s third-quarter earnings call last week. “This....
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