After 30 years of receiving strong support from brand loyal customers, Star Assurance Company is all smiles. And now, to commemorate three successful decades, the company will be brining even more smiles to consumers through a new customer engagement program.
It’s called “Instant Smiles,” and it’s Star Assurance’s way of showing its profound customer appreciation by rewarding them for years of brand loyalty.
Since 1985, Star Assurance Company has offered competitive insurance products to individuals and businesses across Ghana. Throughout this time, the customer experience has been the organization’s top priority, which it has continually demonstrated by offering a range of services that continually address the evolving needs and wants of consumers.
This enduring mission has obviously been a tremendous success for the company, as Star Assurance has become one of the largest indigenous private insurance organizations, and the second biggest insurance firm in the country.
And Star Assurance recognizes the crucial role every single customer has played in its journey toward success.
“These achievements would not have been possible without the tremendous support and loyalty of our cherished clients and on the occasion of our 30th anniversary celebrations we take the opportunity to thank and reward them in no perfunctory sense for their invaluable and tangible partnership in our growth,” said Boatemaa Barfour-Awuah, Star Assurance Executive Director.
This, of course, is also where Instant Smiles comes in.
Running through October, and all across Ghana, Instant Smiles will strengthen current relationships and attract new customers by giving them the chance to win numerous prizes. Customers simply need to purchase or renew a Star Assurance insurance policy to win televisions, mobile phones, mobile minutes, fuel, and various discounts.
But even beyond the list of attractive prizes that are fun and exciting, Star Assurance also hopes the program will truly improve the lives of its customers as well. It hopes to accomplish this by rewarding customers with useful items such as generator sets, solar lamps, and power banks.
Instant Smiles will live up to its namesake by rewarding customers instantaneously, bringing joy and delight to the faces of customers through immediate gratification.
This is the emotional response the company has always tried to elicit, and it is what it plans to continue bringing to customers in the years to come.
“The company has been creating smiles since its inception and the years ahead present opportunity for us to continue churning out innovative products and superior service to meet clients’ needs and protect their properties and businesses,” Barfour-Awuah said.