PALO ALTO, Calif., May 19, 2011—Medallia, the global leader in software-as-a service Customer Experience Management (CEM) solutions, today announced that Best Western International has increased customer satisfaction across nearly 125 properties in the U.S. and Canada through a new North American customer care initiative enhanced by the Medallia Customer Experience Management platform. The initiative, I Care 2, is a guest satisfaction training program that has helped Best Western determine what guests desire most when....