Southern retailer Belk, the nation’s largest family-owned and operated department store, attracted nearly 220,000 registrants through daily prizes and giveaways during its “Belk’s 125 Days of Prizes” campaign.
Belk partnered with mobile, social, and digital engagement provider ePrize to power the sweepstakes across a microsite, Facebook, and mobile channels. The multichannel campaign, which targeted increased customer engagement and promoted Belk’s 125th anniversary – exceeded the brand’s....