Despite the fact that customer engagement is rated the top mobile priority, 43% of respondents question IT’s ability to keep pace with B2C mobile efforts, according to a new study conducted by Forrester Consulting commissioned by OpenMarket.
Jay Emmet, General Manager of OpenMarket, said in a press release that mobile represents a critical communication channel for enterprises to engage with their customers.
“Companies are already beginning to tackle siloed mobile projects, but there is a need for a more comprehensive....