Partnering with The Honest Company has completed a mission for Babies “R” Us as it relates to customer engagement, customer experience, and customer loyalty.
Babies “R” Us customers have told company officials that they wanted a partnership with The Honest Company.
As a result, the two companies partnered to create a deeper customer connection that what is sold on the stores’ shelves. It’s about uniting two brands that value the importance of connecting with customers and celebrating the honest journey of parenting.
When a child is born into the world, so is a parent. There is no playbook that can be purchased with step-by-step instructions for every possible scenario.
This is at the core of The Honest Company’s mission to empower people to live happy and healthy lives. Millennial parents are growing at a rate of one million per year, and these new parents are placing value in investing in brands that are not only safe for their families but also eco-friendly and affordable.
The partnership will bring The Honest Company’s products to Babies “R” Us stores across the U.S., with an expanded assortment and sizes online.
Actress Jessica Alba, a mother of two children, started The Honest Company to help make the transition to parenthood easier for people. The mission-driven company provides more than 100 trusted, effective, and delightful products across a wide range of consumer categories, including baby, personal care, beauty, home care, and vitamins & supplements, to a passionate community of consumers united by values and style.
“The decision to partner with The Honest Company has been a long time coming,” Babies“R”Us spokesmom Jessica Offerjost explained to Loyalty360. “We know our customers look to us for an easy, seamless shopping experience and, for some time, we were missing one of the brands that they wanted most. What we love about this partnership is that it goes beyond having product on shelves, but uniting two brands that value a connection with their customers–and celebrate the HONEST journey of parenting.”
Offerjost noted that customers will find seasonal print diapers, wipes, gift sets, bibs, lotions, sun care, and formula from the Honest Company. In June, Babies“R”Us will roll out the Honest Company’s new MLB licensed diapers and (Dodgers, Red Sox, Cubs, and Giants) at select Babies “R” Us stores.
“We put our customers first, ensuring they are able to shop for what they want when they want it,’ Offerjost added. “We know that parents have been looking for The Honest Company products so this partnership was a natural fit for us. Both our brands share a commitment to providing budget-conscious and trusted options for parents making important choices in caring for their little ones.”