Ben Lovejoy of 9to5Mac.com says that Apple brand loyalty among smartphone owners has hit an all-time high, according to a survey by SellCell. It shows that 91.9% of iPhone owners plan to buy another iPhone when they next upgrade, up 1.4% from 2019.
Samsung, in contrast, has seen its own brand loyalty plunge. Lovejoy reports that SellCell says that only 74% of Samsung smartphone owners plan to buy another Samsung model, down from 85.7% in 2019.
iPhone owners gave four reasons for sticking with Apple:
Like iPhone best or never had....