Anthem Marketing Managing Partner/CEO John C. Keenan has his finger on the pulse of the loyalty marketing arena. So, what better person to talk to about the state of loyalty marketing.
Keenan participated in a compelling Q&A with Loyalty360.
How would you describe the current state of loyalty marketing?
Keenan: Ever-evolving. You might have just gone through all the effort to design and launch a program, and immediately there are changes in the environment that suggest you’re behind the times, or if you’re running....