Ann Taylor and LOFT Launch Customer Loyalty Rewards Program

Ann Taylor and LOFT recently announced the launch of StyleRewards, a multi-tender loyalty program that enables clients to earn and redeem perks across the brands, including Ann Taylor, LOFT, Ann Taylor Factory and LOFT Outlet. StyleRewards is one program for all brands, and it is designed to focus on the customer.

“With greater opportunities to earn points and more perks to enjoy, it’s our way of letting our customers know, ‘We hear you and we understand you’,” says Lucy Yi, Senior Vice President of Digital and Customer Marketing, Ann Taylor and LOFT. “From elevating the service experience to reinforcing the power of community, StyleRewards creates an emotional connection with our customers and deepens our relationship with them, while offering clients even more rewards for shopping the brands they love.”

With a new tiered structure and Ann Taylor Credit Card and LOFT Credit Card programs, StyleRewards reimagines the brand’s retail experience to reward its most loyal members with incremental benefits, emphasizing a customer-first loyalty approach. StyleRewards allows customers to level up to a new VIP tier that unlocks access to more advantages for using the program.

Card members have access to additional perks, including free shipping with a qualifying online purchase, a welcome offer, an extra 15% off the first Tuesday of every month, and a dedicated customer service phone line.

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