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Fashions come and go, but good taste never goes out of style. How does a nearly 40-year-old fashion brand keep things fresh and customers coming back in an age of tight budgets and online shopping?
Founded in 1983 on Sanibel Island, Florida, Chico’s began as a Mexican folk art gift shop, but when the sweaters in the store outsold everything else, the shop transformed into a clothing boutique. The company acquired White House/Black Market in 2003 and a year later, launched....
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