Retail therapy—that little jolt of happiness we experience when we make a purchase (or two or three) online or in-store—is getting an upgrade. Driven by expanding technology, pandemic-inspired changes in consumer behavior, and our urge to retreat from a stressful world, retail therapy is being edged out by retail escapism: immersive experiences, both in-store and online, that blur the lines between shopping, entertainment, education, and socialization. Experience holds the....

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