Retail therapy—that little jolt of happiness we experience when we make a purchase (or two or three) online or in-store—is getting an upgrade.
Driven by expanding technology, pandemic-inspired changes in consumer behavior, and our urge to retreat from a stressful world, retail therapy is being edged out by retail escapism: immersive experiences, both in-store and online, that blur the lines between shopping, entertainment, education, and socialization.
Experience holds the....