American Honda Becomes First Topgolf Automotive Partner

Joining the modern golf movement, American Honda Motor Co. announced a new partnership with Topgolf. The multi-year partnership makes Honda and Acura the first and exclusive automotive partners of the technology-enabled golfing venue. 

As the Official Vehicles of Topgolf, the Honda and Acura brands have exclusivity in the mass-market and luxury automotive categories at U.S. Topgolf venues. The automotive brands will provide special offers and new programming to Topgolf venues. 

“With the nationwide network of Topgolf venues we also look at our new relationship as an excellent opportunity for Honda and Acura dealers to engage with Topgolf locations regionally, and for our associates to enjoy the special Topgolf experience across the U.S.,” says Jessika Laudermilk, Assistant Vice President of Marketing, American Honda. 

The partnership will roll out across Topgolf venues through 2023. The Honda and Acura brands will bring vehicle test drives, displays, and special giveaways during the rollouts. 


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