The marketing efforts of American Express (NYSE:AXP) may soon be increased after the purchase of German marketing firm Loyalty Partner GmbH.
American Express Co. (NYSE:AXP) shares were at 44.57 at the end of the day’s trading on 12/16/2010. There’s been a 12.9% change in the stock price over the past 3 months.
Through this takeover, valued at 496 million euros ($660 million), the company will be adding 34 million international consumers. The consideration will be paid as 425 million euros in cash and 71 million euros....