In a step toward reshaping the dining experience across the U.S., American Express and Toast have announced a multi-year partnership to integrate their technologies and elevate hospitality for both restaurants and diners. The partnership is designed to enhance guest engagement and streamline service at thousands of establishments nationwide.
Central to this collaboration is the integration of guest data from Resy and Tock into Toast’s Digital Chits platform, which will allow restaurant staff to access personalized guest insights directly on handheld devices and point-of-sale systems, enabling more customized service in real time. The companies also plan to explore exclusive offerings for American Express Card Members to further enrich the dining experience.
To broaden restaurant exposure and improve discoverability, listings from Resy and Tock will be added to the Local by Toast app, joining existing Toast Tables venues. The expanded visibility is expected to drive more traffic and give diners a richer array of options when choosing where to eat. The collaboration will bring restaurants, cafés, bars, and wineries into one accessible ecosystem supported by smart tech solutions.
American Express SVP of Global Dining and CEO of Resy and Tock, Pablo Rivero, said, “Restaurants today deliver exceptional experiences with leaner teams and tighter margins, making intelligent, connected tools more essential than ever. American Express and Toast together can help our partners deliver smarter service and more meaningful connections with their guests to drive both loyalty and growth.”
Toast CEO and Co-Founder Aman Narang added, “At Toast, we are dedicated to helping the restaurant community thrive. By bringing together two leading companies around a shared vision for enhancing the dining experience, this partnership lays the foundation for finding more ways for restaurants to better serve guests. Through this collaboration, Toast will look to provide our expansive network and innovative technology, empowering restaurants to reach diners and drive guest demand. Working together, we look forward to unlocking added visibility for restaurants and enabling more personalized service, leading to more memorable - and repeat - visits.”
The new initiatives follow American Express’s continued expansion in the dining sector, including the 2024 acquisitions of Rooam and Tock. With Tock’s 7,000 venues added to Resy’s 20,000-strong network, American Express significantly broadened its Global Dining Network. Resy and Tock have also introduced new features such as Guest Lifetime Value analytics, enhanced notification tools, and expanded mobile accessibility to help venues grow and engage their customer base.
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